How important is your Brand Name?
by: Frank Rotella (Owner of Rofami Inc.)


What is a Brand Name and Why is it important to me and my business?

According to, a Brand Name is the following:
1: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark
2: one having a well-known and usually highly regarded or marketable name

Your brand (business or individual) is a way to identify you and your products/services. Your brand should distinguish you from your competitors. When individuals think about you or your business they should associate you and your business with quality, reliability, or fun/excitement.

Your brand is important because it establishes an image, helps customers recognize your products/services, and most importantly helps to build customer loyalty. The key with building brand loyalty is to ensure great quality and consistency among your products and services. The ultimate power of a brand is repeat purchases.

Remember that your brand is critical to your success. Research some of the highest valued brands and learn what's made those companies so successful. These companies may offer different products and services, but they understand that brand loyalty is critical.


Sign up for Our FREE Email Newsletter
For Email Newsletters you can trust


Home / Workshops & EventsSponsors Charitable Giving / Products and Services / Newsletters / About Us / Job Opportunities / Contact Us

Rofami Inc. P.O. Box 530 Saddle River, NJ 07458 / Phone: 201-566-2065 /  Email: