by: Frank Rotella (Owner of Rofami Inc.)
What is a Brand Name and Why is
it important to me and my business?
According to www.merriam-webster.com,
a Brand Name is the following:
1: an arbitrarily adopted name that is given by a manufacturer
or merchant to an article or service to distinguish it as produced
or sold by that manufacturer or merchant and that may be used
and protected as a trademark
2: one having a well-known and usually highly regarded or marketable
Your brand (business or individual)
is a way to identify you and your products/services. Your brand
should distinguish you from your competitors. When individuals
think about you or your business they should associate you and
your business with quality, reliability, or fun/excitement.
Your brand is important because
it establishes an image, helps customers recognize your products/services,
and most importantly helps to build customer loyalty. The key
with building brand loyalty is to ensure great quality and consistency
among your products and services. The ultimate power of a brand
is repeat purchases.
Remember that your brand is critical
to your success. Research some of the highest valued brands and
learn what's made those companies so successful. These companies
may offer different products and services, but they understand
that brand loyalty is critical.
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