You Relate to this "Weekend Warrior" Story? by Ryan Krane
(Certified Personal Trainer and Performance Enhancement Specialist
through NASM & Certified Corrective Exercise Specialist who
demonstrates breakthrough exercises that give relief from pain
so you "Move Better, Feel Better and Live Better.")
I'm always surprised at the number
of weekend warriors that I meet at my speaking engagements who
don't seem to understand how important it is not to overexert
George is a “weekend hiker”.
His job requires him to work long hours and thus prohibits him
from exercising during the week, so on weekends he plans challenging
hikes. Recently, George had a four-day weekend and decided he
would devote it all to hiking with his buddies. The first day
was tough, but he got through it.
The second day George was still
recovering from the first hike. His lower back was aching, and
his thigh muscles were unusually tight, but he trudged on. The
thought of turning back was not an option—no matter how
much it hurt.
When George returned home he collapsed,
too tired to stretch. The next morning he could hardly move. He
called me and wanted to know how could this happen?
I hear George’s story all
the time when I speak before groups of people who think they can
overexert themselves on weekends without putting undue stress
on their bodies. Like George, they don’t prepare their bodies
for this grueling routine and don’t bother stretching afterwards.
Your muscles can only take so much punishment before they start
Pain is our body’s way of
telling us that something is not right, whether it’s our
positioning, our posture, our core strength; whatever it is, it
is not working correctly.
George and I have been working
together to strengthen his adductor and groin muscles so that
this type of injury can be avoided in the future. Here are two
of the corrective exercises we are using to get George back into
optimum shape and avoid another hiking trauma. Adductor (Inner Thigh)—Place your legs
double your shoulder width apart while keeping your feet facing
forward and lean towards your right side. I recommend holding
this stretch for 30 seconds before switching sides.
down on the ground (in butterfly position) and have the bottom
of your heels facing each other. I recommend holding this position
for 30 seconds.
Before trying these exercises,
view my video, “3 Stretches for a Quicker Step”
If George continues with the program,
he will be able to resume an exhilarating, but pain free hiking
routine in the near future.
Ryan Krane is one of the leading
fitness consultants specializing in Corrective Exercises in the
Los Angeles region. Along with helping clients become healthier
and pain-free, Ryan is determined to help each client meet their
own personal goals in both health and life. You can visit Ryan's
website at www.RyanKrane.com.
If you'd like to read tips and articles about fitness, nutrition,
and Corrective Exercise, be sure to check out Ryan's blog at www.RyanKrane.com/blog.
Grilling Tips for Your Summer BBQ
byJared Koch (Owner of Clean Plates)
up the grill; July 4th is right around the corner! We often celebrate
this midsummer holiday with BBQs, a great way to enjoy the summer
weather and socialize with friends and family. However, most of
us don’t often think about the quality of the burgers and
hot dogs that we throw on the grill. Simply improving the quality
of the same foods you’re used to eating can have profoundly
positive effects on your health without sacrificing taste or pleasure.
Here are some examples on how to do this during your summer BBQs.
Go au natural.
Summer comes with bare skin and natural tones, so keep your foods
in line with the theme. Beef and Chicken – The best type
of meat is sustainably raised: ideally pasture-raised, grass-fed
beef, and free-range chicken. When animals are raised in their
natural environment and are allowed to roam in pasture, feed off
of grass, and soak up the sun, they are healthiest and therefore
the most nutritious to consume. By consuming sustainably raised
meats, you’ll also be avoiding the negative effects of excess
hormones and antibiotics as well as the moral and environmental
consequences of factory farming. This is one of the easiest and
yet most important steps towards eating healthier and more sustainably
without having to sacrifice flavor. A word of caution: Avoid processed
meats, which are overloaded with salt and nitrates. Hot dogs and
bratwurst are some of the worst offenders. If you do choose to
indulge, look for nitrate-free hot dogs made from grass fed beef.
For seafood, choose wild or at least organic farm-raised fish.
Pick up fish like cod or wild Alaskan salmon, which are higher
in healthy omega-3 fatty acids but stay away from fish with higher
concentrations of mercury (like swordfish and tuna). For more
information regarding the sustainability of your seafood choices,
check your fish selection against the sustainable seafood guide
from Monterey Bay Aquarium or Blue Ocean Institute.
Prepare for the heat.
Choosing marinades and cooking methods carefully can go a long
way in helping you to avoid nasty cancer causing chemicals called
HCAs. HCAs form when cooking meats at high temperatures over long
periods of time. Try cooking meats to medium rare and removing
any blackened or charred pieces (the worst parts for you). Starting
the meat in the oven and finishing it on the grill or cooking
smaller pieces cuts down cooking time which in turn gives the
HCAs less time to form. Trim off excess fat before grilling so
it doesn’t drip onto the coals – this will keep the
chemicals in the smoke away from your foods. With marinades, it
is best to use a thin coating to avoid charring. Also, marinating
meat in red wine or beer for six hours prior to grilling has been
shown to substantially reduce the amount of HCA’s. Using
acidic marinades with lemon or apple cider vinegar can also be
beneficial. Another way to reduce exposure to the HCAs is to avoid
cooking directly on the coals and to use a rack or cedar plank.
Wild salmon is especially tasty on a cedar plank.
Don’t forget to accessorize.
Skip the chips and fries and go for the greens for your side dish.
Make sure to complement any meal with lots of vegetables, especially
green leafy ones like kale or spinach and preferably some raw
ones – think salad – as well as cooked. Green leafy
vegetables (and vegetables in general) provide your body with
nutrients to counteract some of the harmful effects of the other
foods at a BBQ. For added benefit, visit your farmers’ market
this summer and choose locally grown and organic produce. Instead
of using traditional condiments loaded with corn syrup, sugar
and preservatives, opt for ones using better ingredients. For
example some ketchups and BBQ sauces are now sweetened with agave
nectar, and you can find mustards using apple cider vinegar and
turmeric. Your best bet is to focus on seasoning your food with
simple, good quality ingredients – i.e. olive oils, good
sea salts, and fresh herbs and spices such as garlic, rosemary,
and thyme, all of which are health promoting in their own right.
Don’t forget to utilize better quality breads for your buns;
those made from sprouted grains are great and are quickly becoming
A good rule of thumb to keep in mind is the 80/20 rule. Aim to
eat really healthfully 80% of the time so if you indulge in habits
that may not be as healthy the other 20% of the time, the body
will have the nutrients to better deal with it.
Food is the main aspect of nutrition, but being with friends and
family and having a great time at a BBQ also contributes to overall
good health. Be sure to enjoy your time off and reduce your stress
as much as possible. Have a great July 4th weekend!
Clean Plates is a guide
to the healthiest, tastiest, and most sustainable restaurants.
Professional of the
Roozen, M.Ed., CSCS *D, NSCA-CPT *D, FNSCA (NFL Strength & Conditioning Coach & Owner of Performance
Edge Training Systems)
Roozen received his bachelor in Health, Physical Education and
Recreation from Northern State University in Aberdeen, South Dakota
and his master's degree in Exercise Science from Tarleton State
University, in Stephenville, Texas.
Mark is currently an NFL Strength
and Conditioning Coach as well as the President and Owner of Performance
Edge Training Systems, his company that handles public appearances
and speaking, consultant work, performance training and offering
performance products. He is also a performance director with Day
of Champions Sport Camps which hosts youth camps throughout the
USA. His training methodologies have been successfully applied
to the full spectrum of the population-youth, geriatric, rehabilitation,
and a wide range of athletes.
Roozen has authored numerous articles
for professional journals. He is currently working on a series
of books and videos on various topics covering training methodologies
and human performance. His energetic approach to life and advanced
knowledge of conditioning have made him a sought-after speaker
and consultant. Roozen currently consults for various governmental
agencies, educational institutions, and college and professional
sports teams. Over the past few years, Roozen has traveled to
China numerous times to work with their Olympic coaches and athletes,
is on staff with the NFL’s Cleveland Browns, assisted with
pre-season workouts for the NFL’s Jacksonville Jaguars and
has worked with over 30,000 youth in sport and performance enhancement
camps with NFL players such as Tim Dwight, Dallas Cowboy greats
Emmitt Smith, Bill Bates, Darryn Woodson and Dexter Coakley, Quarterback
Rich Gannon, defensive standout for Kansas City and Denver Neil
Smith, as well as numerous players from the Green Bay Packers,
Minnesota Vikings, Kansas City Chiefs and Houston Texans. Each
summer he also brings his strength and conditioning knowledge
and expertise to DAY OF CHAMPIONS CAMPS.
Roozen’s professional responsibilities
have included serving on the Board of Directors for the National
Strength and Conditioning Association (NSCA), as the Chairman
of the NSCA Sport Specific Conference, as past NSCA Texas State
Director, and as a member of the NSCA Conference Committee, Nominating
Committee and Memberships Committee. He has also been involved
in the Texas Association for Physical Education, Health, Recreation
and Dance (TAPHERD), American College of Sports Medicine (ACSM)
and USA Weightlifting. Roozen has taught Exercise Physiology,
Kinesiology, Test & Measurements and Theory of Strength Training
at Tarleton State University and is currently involved in several
ongoing fitness and health related projects.
Roozen is a Certified Strength
and Conditioning Specialist with Distinction (CSCS*D) and a Certified
Personal Trainer (NSCA-CPT) through the NSCA and a member since
1985. He is also a certified Club Coach with USA Weightlifting.
He has spoken across the country and internationally on all aspects
of training, strength and conditioning, program design, pre-hab
and re-hab topics, nutrition and areas of motivation, inspiration
and goal setting.
Check Out Mark's Upcoming
Conference & Expo:
TPEA National Conference & ENP Health & Fitness Expo.
Airport Sheraton Inn (Cleveland, OH)
January 25 - 26, 2013
This conference will have hands-on practical application based
sessions set up in an interactive setting. Tired of sitting through
one powerpoint slide after another? TPEA's innovative conference
will be a must for practitioners and professionals looking for
the best in performance coaching, tactical training, sports nutrition
and leadership development.
Top Ten Summer Healthy
Tips For Kids by Shae Gawlak (Fit to be Kids)
Never skip breakfast – breakfast is the most important meal
of the entire day. Make sure to eat nutritious foods that support
your physical activity for the day as well as for bone, muscle,
& brain growth; like a bowl of oatmeal, with fresh fruit &
almonds, along with some scrambled eggs and a cold glass of milk.
2. Eat plenty of fresh fruits
& vegetables daily – make sure ½ of your plate
is filled with fruits and veggies with each important meal (breakfast,
3. Always stay hydrated –
replace sugary sports drinks & sodas with water; add slices
of fresh fruit like strawberries, lemons, limes or watermelons
to your water for a delicious flavor. Staying hydrated prevents
heat related illness: symptoms are headache, cold sweats, exhaustion,
nausea and/or vomiting, and diarrhea.
4. Wear sunscreen – apply
sunscreen about every 2-3 hours and more often when in or around
5. Wear sunglasses – wearing
sunglasses blocks up to 99% of UV rays which can easily damage
the eye because of sunburn.
6. Get plenty of rest –
during the hot summer heat, making sure you get plenty of rest
is important to prevent heat exhaustion while playing outside,
take frequent shaded breaks. Getting 8-10 hours of sleep every
night is important for recuperation and growth.
7. Good oral hygiene – make
sure to brush your teeth every morning and every night before
bedtime. Seeing a dentist every 6 months is imperative in order
to prevent major dental issues – poor dental hygiene causes
other health problems, mainly with digestion.
8. Stay Active! – find activities
you enjoy; like riding your bike, swimming, playing sports with
your friends; a minimum of 60 minutes of daily physical activity
is recommended for all children.
9. Wear safety gear – when
riding your bike, skateboarding, roller skating or blading always
make sure to wear a helmet, elbow & shin guards and appropriate
close toed shoes.
10. R.I.C.E. – if you experience
an injury from being physically active make sure you get enough
REST, apply ICE and COMPRESSION to the injured site, and keep
the injured area ELEVATED.
Fit to be Kids is a non-profit
organization providing physical activity, nutrition counseling
and life coaching programs to low-income/at-risk children and
their families. Their health and wellness curriculum is designed
to educate the public and to provide a local resource for reducing
health risks of childhood obesity within the community. Their
programs incorporate mind-body-spirit practices that provide children
and families with life-long skills. Through physical activity,
nutrition counseling and life coaching programs; their mission
is to promote positive reinforcement of change, reduce problematic
health risks, increase obesity awareness, and improve overall
wellness for families.
11, 2012 / “1st Annual 1.5 Mile F2BK Dance-Walk-A-Thon!”
Begins @ 9am-2pm at El Toro Park in Lake Forest, CA
Fit to be Kids has partnered with local companies, as well as
Mission Hospital, to bring our 1st Annual 1.5 Mile F2BK Dance-Walk-A-Thon
to this community. It begins at El Toro Park, walks through The
Arbor shops and ends back at the park for fun, food & games.
We need your support so please come join us for some F.U.N. &
help us with the fight against childhood obesity! We are here
to encourage, empower & educate by Getting kids healthy…Keeping
kids fit! You can register or donate online @ www.fit2bekids.com
Recipe of the Month:
Grilled Mahi Mahi with
Red Grape and Sweet Corn Salsa and Spicy Green Grape Coulis (Yields 8 portions / Video
(Recipe provided by The Culinary
Institute of America)
Red grapes, quartered - 1 cup
White corn, kernels removed - 1 cup
Red bell pepper, cored, seeded, and diced - ½ cup
Serrano pepper, stemmed, seeded, and minced - 1 Tbsp.
Shallot, minced - 1 Tbsp.
Lime juice - 1 Tbsp.
Cilantro, stemmed, rinsed, and minced - ½ cup
Kosher salt - 1 tsp.
Olive oil - ¼ cup
Cilantro sprigs, for garnish
Spicy Green Grape Coulis
Green grapes - ½ cup
Crème fraîche - ½ cup
Lime juice - 1 tsp.
Honey - 2 tsp.
Kosher salt - ½ tsp.
Cayenne - ¼ tsp.
Mahi mahi fillet, skinned, portioned into 4 oz. pieces - 2 lb.
Lime juice - 1 Tbsp.
Canola oil - 1 Tbsp.
Kosher salt and cayenne
Red grapes, halved, for garnish
1. For the grape salsa: Combine the quartered grapes and the rest
of the prepped salsa ingredients in a small bowl and toss to combine.
Add the olive oil and mix to coat evenly. Chill for 30 minutes
to combine the flavors.
2. For the grape coulis: Add
the grapes to a blender and purée until smooth. Strain
into a small mixing bowl, and add the crème fraîche,
lime juice, honey, salt and cayenne. Mix to combine and chill
for 30 minutes.
3. For the mahi mahi: Preheat
a grill pan over medium-high to high heat. Combine the lime juice
and canola oil in a shallow dish. Turn the mahi mahi in the marinade
and let sit for 10 minutes; remove and pat dry. Sprinkle with
a little salt and cayenne. Grill on the hot grill pan for 6 minutes
per side for a 1-inch fillet, or until the fish is firm and opaque.
4. To serve: Spread a little
dollop of grape coulis on each of 8 serving plates. Top with a
piece of grilled mahi mahi and top with about 3 tablespoons of
the red grape salsa. Garnish with a cilantro sprig and halved
red grapes and serve.
Culinary Institute of America The Culinary Institute of America
(CIA) is a private, not-for-profit college dedicated to providing
the world's best professional culinary education. Excellence,
leadership, professionalism, ethics, and respect for diversity
are the core values that guide our efforts. We teach our students
the general knowledge and specific skills necessary to live successful
lives and to grow into positions of influence and leadership in
their chosen profession. (Support
the Culinary Institute of America)
Best Time of the Day to Workout
by: Angie Miller (Founder of Angie Miller Fitness)
true that when you wake up in the morning your body hasn't had
fuel for a number of hours. This puts it in fasting mode and increases
the use of fat for energy because glycogen (energy) stores are
depleted. However, it also slows metabolism, and the best way
to jump start your metabolism in the morning is to fuel your body.
Working out requires energy, and if your energy stores are depleted
you won't have the fuel needed to push yourself harder for longer
periods of time. Thus you won't burn as many calories or fat.
For best results, fuel your body before you work out in the morning
to boost your metabolism, burn calories more efficiently, and
in turn you'll burn more fat.
Research supports that morning
exercisers are more consistent and more likely to stick to a routine
than late day exercisers. This may be partly due to the fact that
morning exercisers get their workout in before their day gets
too hectic. Work conflicts, errands, and schedule changes can
arise throughout the day and no matter how well intentioned you
are, it's often your workout that gets sacrificed. If you have
a demanding job, a busy social life, or kids' schedules that require
you to be everywhere but at the gym, it may be easier to be consistent
in the morning. Another benefit of a morning workout is that exercise
is proven to increase mental acuity and reduce anxiety. What better
way to start out the day then with a sharp mind, a clear head,
and the opportunity to "work through" any anxiety you
may have about the day ahead? Best of all, morning exercise gives
you a positive start to your day, revs up your metabolism, and
is reported to help you sleep better at night.
Our body temperature is lowest
about one to three hours before we wake up in the morning, whereas
in the late afternoon it reaches its peak. Due to the increase
in body temperature, some studies show that our muscles are stronger
and we have more endurance in the late afternoon, therefore we
can perform better and experience greater benefits. Research also
supports that we are more awake and alert at this time, plus our
muscles are warmer and more responsive, therefore we are less
likely to get injured. If you're looking for a good night's sleep,
studies show that vigorous exercise in the late afternoon might
help get you there. Since exercise increases our body temperature
above normal and it takes a few hours for it to come back down,
by the time you get ready for bed the decrease in temperature
initiates sleep onset. For those who can't imagine swapping their
bedroom slippers for a pair of running shoes first thing in the
morning, changing out of their business clothes after a stressful
day at work might be the perfect answer.
It's true that while exercise
in general can improve our quality of sleep, exercising too late
in the evening may actually have the opposite effect. According
to the National Sleep Foundation, working out too close to bedtime
can lead to poor night's sleep. It can stimulate your brain and
body, making it harder for you to shut down. When it comes to
diet and exercise, poor sleep patterns can then wreak havoc on
our weight. When we don't get enough sleep, the hormones that
control our appetite are negatively impacted, making us more susceptible
to crave foods that are high in sugar and fat. These foods provide
a "quick fix," then make us feel tired and sluggish,
and ultimately lead to weight gain. Experts recommend working
out at least three hours before you go to bed to give your body
proper time to cool down, since cooler body temperatures are associated
with sleep onset.
The American College of Sports
Medicine recommends that adults should get at least 150 minutes
of moderate-intensity exercise per week. How you accumulate those
minutes depends on your schedule, your goals, and your exercise
level. You can exercise at moderate-intensity for 30 to 60 minutes,
five days per week, or you can perform intermittent bouts of exercise
throughout the day that last at least 10 minutes in duration.
Considering that one of the top reasons people cite for not exercising
is lack of time, smaller bouts of activity may be a more viable
alternative. Also, if you're new to exercise, shorter sessions
can be more tolerable and you give the opportunity to work your
way up as your body grows stronger. Best of all, research supports
that smaller bouts of exercise accumulated throughout the day
provide many of the same benefits as one continuous bout when
it comes to aerobic fitness and even weight loss. A 10-minute
brisk walk in the morning, 10 minutes of simple weight bearing
exercise at lunch, and a more vigorous jog, or possibly a yoga
inspired stretch in the afternoon could be the way to a healthier
mind and body and the start to a lifestyle of health and wellness.
I tell my clients that the best
time of day to work out is when it fits their schedule, when they
can be most consistent, and when they feel their best. Forcing
yourself to workout against your internal time clock, or at a
time that isn't convenient, will impact how you feel when you're
exercising and require a lot more effort. Ultimately, there is
no reliable evidence to support that you burn calories more efficiently
at a certain time of day, so rather than focusing on the "right"
time, make the time right. If you're new to exercise and haven't
found what works best, there is some evidence to support that
our circadian rhythm, the 24 hour cycle that our body follows,
known as our body clock, influences body temperature and thus
determines the quality of our workout. The idea being that when
your body temperature is highest the workout will be most productive.
However, according to research, even though circadian rhythms
are inborn, we can reset them according to our environmental needs
by training our body to adapt. Bottom line, exercise at any time
of day is better than no exercise at all. The key to success is
finding what works, establishing a routine, and sticking to it.
I always tell my clients that
we can outsource a lot of unpleasant tasks in our lives, from
house cleaning to computer repairs, but we can't outsource our
workouts. Like relationships and raising kids, fitness is something
that requires time, commitment, and hard work. Rather than worry
about the "best" time to work out, or the best workout
to burn the most calories, just do something that you enjoy, at
a time that is convenient. Schedule your exercise the way you
schedule your appointments, and have a plan. How many days a week,
for how long, where you will exercise, and what you will do. Once
it's on the calendar you are more likely to see it through than
if you were to "play it by ear" each day. You will also
be more consistent, and more inclined to make exercise a part
of your lifestyle. That's when you begin to see results and realize
that exercise isn't a burden or a chore, it's something you do
to feel good and get results
Angie Miller is
a personal trainer and fitness instructor certified through NASM,
AFAA, and ACE. She is also a Kettlebell Concepts, Mad Dogg Athletics
Spinning, YogaFit, and EFI Sports Medicine Gravity Group Instructor
who teaches classes in Elgin and Huntley, Illinois. Miller is
also the creator of the highly acclaimed exercise DVD's "Core
& Strength Fusion," "Kettlebell Bootcamp,"
and her recent release, "Angie Miller's Crave Results."
She is also one of the fitness dynamos in the Top Trainers Workout
DVD Set, an ACE and AFAA Continuing Education Provider, AFAA Certification
Specialist, BOSU Master Trainer, Kettlebell Concepts Senior Instructor,
and workshop provider at professional conventions worldwide.
to profit from the telephone
by Ken Varga (Mentor, Motivator, & Successful Businessman)
have seen so many missed opportunities from businesses that I
purchase from…opportunities to serve me better and for them
to make more profit at the same time.
In my opinion, every call that
is made to a business is an opportunity for an up-sell.
Did you ever purchase anything
from an infomercial that you viewed? Because of the increasing
media costs to advertise, the immediate telephone up-sell has
evolved from an extra profit center to a necessity. When it is
done properly, preferably with a live person taking the order,
probably 20% plus of all calls can yield one or more up-sells.
From individuals I know in the business, that is often the profit
that keeps an infomercial on the air.
If you call and order from any
successful, sophisticated mail-order/catalog company, after your
order is taken, the order-taker will talk you through one or more
up-sells. If you want to hear what these sound like, call up and
buy things from one of these companies.
You have the same opportunity whenever a customer calls you, seeking
any questions to be answered, to now have your operators ,or anyone
else answering the phones, be trained with a canned statement
about up-selling to something that they will benefit from.
Notice I said, “Something
THEY will BENEFIT from.” You don’t want to up-sell
something that is useless to them and that isn’t of benefit.
They will be cheated and you will lose them as a customer. So
do it with honesty and integrity. Only up-sell something you know
they will benefit from using. If you are in the service business,
it’s the same. Only offer something that they will benefit
That means you have to take the
time to figure out ahead of time all the ways you can help your
customers accomplish their goals better, faster, and cheaper.
Then when they call, don’t just fill the order; find out
their ultimate reason for calling, then help them do it better,
faster, cheaper with up-sell packages you’ve created.
Where can you create up-sell offers
in your business that will benefit both you and your customers?
What are some noted examples of up-sells you’ve come across?
Ken Varga is a
businessman who has built 35 successful, profitable businesses
in his career of 38 years. One of Ken’s off-line businesses
had over 460,000 ongoing customers. Ken is the author of over
300 information products, including the best selling book, “How
to Get Customers to Call, Buy and Beg for More!” All of
his works are based on his experiences of developing hundreds
of thousands of customers through expert marketing.
Check Out Ken's Website: http://www.kenvarga.com
Did You Know?
Picking Up Clients 24/7 by: Matt Wiencek (Owner of Prime
1. How Do You Generate
The key to getting people to your site is to give your prospects
the information they want, not to lead with the sale. Marketing
is a sequence and the first step is to get your prospect's interest.
What's your strategy for generating interest in your products
2. How Do You Capture Leads
and Get Permission To Market to Them?
Once you have a prospect at your site, the objective is to get
them to give you permission to continue the conversation, to share
tips, ideas, and solutions. To do this you need a clear strategy
that helps you capture leads so you can follow up by email. What's
3. How Do You Educate and
Once a prospect has given you permission to market to them, the
next step is to share a bit of your expertise with them, so they
see how smart you are and get to know you and trust you. This
is the key to creating a competitive advantage over all the other
businesses that do the same thing you do.
Think about it. Who are your prospects
going to buy from - the person who has already demonstrated an
interest in them, provided helpful ideas and has proof of how
great their services are, or just someone who has the standard
boring web brochure?
You know the answer. What are you
doing on your website to share your expertise, educate your prospects
and develop trust?
4. What Are You Doing To
Convert Educated Leads Into Customers?
Once you have prospects that know you, like you and trust you
- what strategies are you using to push them to make the decision
No matter how great your services
and how great a prospect's need for them, procrastination is your
biggest enemy. Even when I have a filling that I know I need to
see the dentist about, I tend to procrastinate.
To counter your prospect's procrastination
and get them to take action, you need a proactive strategy. What's
5. What Do you Do to Upsell
Did you know that most customers only spend less than half of
what they'd be happy to spend with you? Why?
In most cases, without an
understanding of a more comprehensive solution you offer or a
bundle of services/products you'd be willing to sell at a better
value, they don't buy. All it takes is defining your upsell strategy.
I take yoga classes throughout the year but plan on traveling
for most of the summer. I won't be abe to get to the studio during
the summer but would like to continue my yoga workouts. Do you
know of any Yoga movements that I can do while vactioning?