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July 2012 Issue

 


Fitness Article:

Can You Relate to this "Weekend Warrior" Story?
by Ryan Krane
(Certified Personal Trainer and Performance Enhancement Specialist through NASM & Certified Corrective Exercise Specialist who demonstrates breakthrough exercises that give relief from pain so you "Move Better, Feel Better and Live Better.")

I'm always surprised at the number of weekend warriors that I meet at my speaking engagements who don't seem to understand how important it is not to overexert themselves.

George is a “weekend hiker”. His job requires him to work long hours and thus prohibits him from exercising during the week, so on weekends he plans challenging hikes. Recently, George had a four-day weekend and decided he would devote it all to hiking with his buddies. The first day was tough, but he got through it.

The second day George was still recovering from the first hike. His lower back was aching, and his thigh muscles were unusually tight, but he trudged on. The thought of turning back was not an option—no matter how much it hurt.

When George returned home he collapsed, too tired to stretch. The next morning he could hardly move. He called me and wanted to know how could this happen?

I hear George’s story all the time when I speak before groups of people who think they can overexert themselves on weekends without putting undue stress on their bodies. Like George, they don’t prepare their bodies for this grueling routine and don’t bother stretching afterwards. Your muscles can only take so much punishment before they start aching.

Pain is our body’s way of telling us that something is not right, whether it’s our positioning, our posture, our core strength; whatever it is, it is not working correctly.

George and I have been working together to strengthen his adductor and groin muscles so that this type of injury can be avoided in the future. Here are two of the corrective exercises we are using to get George back into optimum shape and avoid another hiking trauma.
Adductor (Inner Thigh)—Place your legs double your shoulder width apart while keeping your feet facing forward and lean towards your right side. I recommend holding this stretch for 30 seconds before switching sides.

Groin—Get down on the ground (in butterfly position) and have the bottom of your heels facing each other. I recommend holding this position for 30 seconds.

Before trying these exercises, view my video, “3 Stretches for a Quicker Step” (See Below).

 

If George continues with the program, he will be able to resume an exhilarating, but pain free hiking routine in the near future.

Ryan Krane is one of the leading fitness consultants specializing in Corrective Exercises in the Los Angeles region. Along with helping clients become healthier and pain-free, Ryan is determined to help each client meet their own personal goals in both health and life. You can visit Ryan's website at www.RyanKrane.com. If you'd like to read tips and articles about fitness, nutrition, and Corrective Exercise, be sure to check out Ryan's blog at www.RyanKrane.com/blog.


Health Article:

Guilt-Free Grilling Tips for Your Summer BBQ
by Jared Koch (Owner of Clean Plates)

Fire up the grill; July 4th is right around the corner! We often celebrate this midsummer holiday with BBQs, a great way to enjoy the summer weather and socialize with friends and family. However, most of us don’t often think about the quality of the burgers and hot dogs that we throw on the grill. Simply improving the quality of the same foods you’re used to eating can have profoundly positive effects on your health without sacrificing taste or pleasure. Here are some examples on how to do this during your summer BBQs.

Go au natural.
Summer comes with bare skin and natural tones, so keep your foods in line with the theme. Beef and Chicken – The best type of meat is sustainably raised: ideally pasture-raised, grass-fed beef, and free-range chicken. When animals are raised in their natural environment and are allowed to roam in pasture, feed off of grass, and soak up the sun, they are healthiest and therefore the most nutritious to consume. By consuming sustainably raised meats, you’ll also be avoiding the negative effects of excess hormones and antibiotics as well as the moral and environmental consequences of factory farming. This is one of the easiest and yet most important steps towards eating healthier and more sustainably without having to sacrifice flavor. A word of caution: Avoid processed meats, which are overloaded with salt and nitrates. Hot dogs and bratwurst are some of the worst offenders. If you do choose to indulge, look for nitrate-free hot dogs made from grass fed beef. For seafood, choose wild or at least organic farm-raised fish. Pick up fish like cod or wild Alaskan salmon, which are higher in healthy omega-3 fatty acids but stay away from fish with higher concentrations of mercury (like swordfish and tuna). For more information regarding the sustainability of your seafood choices, check your fish selection against the sustainable seafood guide from Monterey Bay Aquarium or Blue Ocean Institute.

Prepare for the heat.
Choosing marinades and cooking methods carefully can go a long way in helping you to avoid nasty cancer causing chemicals called HCAs. HCAs form when cooking meats at high temperatures over long periods of time. Try cooking meats to medium rare and removing any blackened or charred pieces (the worst parts for you). Starting the meat in the oven and finishing it on the grill or cooking smaller pieces cuts down cooking time which in turn gives the HCAs less time to form. Trim off excess fat before grilling so it doesn’t drip onto the coals – this will keep the chemicals in the smoke away from your foods. With marinades, it is best to use a thin coating to avoid charring. Also, marinating meat in red wine or beer for six hours prior to grilling has been shown to substantially reduce the amount of HCA’s. Using acidic marinades with lemon or apple cider vinegar can also be beneficial. Another way to reduce exposure to the HCAs is to avoid cooking directly on the coals and to use a rack or cedar plank. Wild salmon is especially tasty on a cedar plank.

Don’t forget to accessorize.
Skip the chips and fries and go for the greens for your side dish. Make sure to complement any meal with lots of vegetables, especially green leafy ones like kale or spinach and preferably some raw ones – think salad – as well as cooked. Green leafy vegetables (and vegetables in general) provide your body with nutrients to counteract some of the harmful effects of the other foods at a BBQ. For added benefit, visit your farmers’ market this summer and choose locally grown and organic produce. Instead of using traditional condiments loaded with corn syrup, sugar and preservatives, opt for ones using better ingredients. For example some ketchups and BBQ sauces are now sweetened with agave nectar, and you can find mustards using apple cider vinegar and turmeric. Your best bet is to focus on seasoning your food with simple, good quality ingredients – i.e. olive oils, good sea salts, and fresh herbs and spices such as garlic, rosemary, and thyme, all of which are health promoting in their own right. Don’t forget to utilize better quality breads for your buns; those made from sprouted grains are great and are quickly becoming more popular.

Have fun!
A good rule of thumb to keep in mind is the 80/20 rule. Aim to eat really healthfully 80% of the time so if you indulge in habits that may not be as healthy the other 20% of the time, the body will have the nutrients to better deal with it.
Food is the main aspect of nutrition, but being with friends and family and having a great time at a BBQ also contributes to overall good health. Be sure to enjoy your time off and reduce your stress as much as possible. Have a great July 4th weekend!

Check out Jared's Great Website: http://www.cleanplates.com/

Clean Plates is a guide to the healthiest, tastiest, and most sustainable restaurants.


Professional of the Month:

Mark Roozen, M.Ed., CSCS *D, NSCA-CPT *D, FNSCA
(NFL Strength & Conditioning Coach & Owner of Performance Edge Training Systems)

Mark Roozen received his bachelor in Health, Physical Education and Recreation from Northern State University in Aberdeen, South Dakota and his master's degree in Exercise Science from Tarleton State University, in Stephenville, Texas.

Mark is currently an NFL Strength and Conditioning Coach as well as the President and Owner of Performance Edge Training Systems, his company that handles public appearances and speaking, consultant work, performance training and offering performance products. He is also a performance director with Day of Champions Sport Camps which hosts youth camps throughout the USA. His training methodologies have been successfully applied to the full spectrum of the population-youth, geriatric, rehabilitation, and a wide range of athletes.

Roozen has authored numerous articles for professional journals. He is currently working on a series of books and videos on various topics covering training methodologies and human performance. His energetic approach to life and advanced knowledge of conditioning have made him a sought-after speaker and consultant. Roozen currently consults for various governmental agencies, educational institutions, and college and professional sports teams. Over the past few years, Roozen has traveled to China numerous times to work with their Olympic coaches and athletes, is on staff with the NFL’s Cleveland Browns, assisted with pre-season workouts for the NFL’s Jacksonville Jaguars and has worked with over 30,000 youth in sport and performance enhancement camps with NFL players such as Tim Dwight, Dallas Cowboy greats Emmitt Smith, Bill Bates, Darryn Woodson and Dexter Coakley, Quarterback Rich Gannon, defensive standout for Kansas City and Denver Neil Smith, as well as numerous players from the Green Bay Packers, Minnesota Vikings, Kansas City Chiefs and Houston Texans. Each summer he also brings his strength and conditioning knowledge and expertise to DAY OF CHAMPIONS CAMPS.

Roozen’s professional responsibilities have included serving on the Board of Directors for the National Strength and Conditioning Association (NSCA), as the Chairman of the NSCA Sport Specific Conference, as past NSCA Texas State Director, and as a member of the NSCA Conference Committee, Nominating Committee and Memberships Committee. He has also been involved in the Texas Association for Physical Education, Health, Recreation and Dance (TAPHERD), American College of Sports Medicine (ACSM) and USA Weightlifting. Roozen has taught Exercise Physiology, Kinesiology, Test & Measurements and Theory of Strength Training at Tarleton State University and is currently involved in several ongoing fitness and health related projects.

Roozen is a Certified Strength and Conditioning Specialist with Distinction (CSCS*D) and a Certified Personal Trainer (NSCA-CPT) through the NSCA and a member since 1985. He is also a certified Club Coach with USA Weightlifting. He has spoken across the country and internationally on all aspects of training, strength and conditioning, program design, pre-hab and re-hab topics, nutrition and areas of motivation, inspiration and goal setting.

Check Out Mark's Upcoming Conference & Expo:

2013 TPEA National Conference & ENP Health & Fitness Expo.
Airport Sheraton Inn (Cleveland, OH)
January 25 - 26, 2013
This conference will have hands-on practical application based sessions set up in an interactive setting. Tired of sitting through one powerpoint slide after another? TPEA's innovative conference will be a must for practitioners and professionals looking for the best in performance coaching, tactical training, sports nutrition and leadership development.


Workout of the Month:

Beginner Yoga Stretch Workout

By Abs to Zen Trainer Amy Caldwell

Check out Abs to Zen on Social Media Sites:
Facebook: www.facebook.com/AbstoZen “like” the page, and enjoy the free workout.”
YouTube: www.youtube.com/AbstoZen,


Kids Health & Fitness:

Top Ten Summer Healthy Tips For Kids
by Shae Gawlak (Fit to be Kids)

1. Never skip breakfast – breakfast is the most important meal of the entire day. Make sure to eat nutritious foods that support your physical activity for the day as well as for bone, muscle, & brain growth; like a bowl of oatmeal, with fresh fruit & almonds, along with some scrambled eggs and a cold glass of milk.

2. Eat plenty of fresh fruits & vegetables daily – make sure ½ of your plate is filled with fruits and veggies with each important meal (breakfast, lunch, dinner).

3. Always stay hydrated – replace sugary sports drinks & sodas with water; add slices of fresh fruit like strawberries, lemons, limes or watermelons to your water for a delicious flavor. Staying hydrated prevents heat related illness: symptoms are headache, cold sweats, exhaustion, nausea and/or vomiting, and diarrhea.

4. Wear sunscreen – apply sunscreen about every 2-3 hours and more often when in or around water.

5. Wear sunglasses – wearing sunglasses blocks up to 99% of UV rays which can easily damage the eye because of sunburn.

6. Get plenty of rest – during the hot summer heat, making sure you get plenty of rest is important to prevent heat exhaustion while playing outside, take frequent shaded breaks. Getting 8-10 hours of sleep every night is important for recuperation and growth.

7. Good oral hygiene – make sure to brush your teeth every morning and every night before bedtime. Seeing a dentist every 6 months is imperative in order to prevent major dental issues – poor dental hygiene causes other health problems, mainly with digestion.

8. Stay Active! – find activities you enjoy; like riding your bike, swimming, playing sports with your friends; a minimum of 60 minutes of daily physical activity is recommended for all children.

9. Wear safety gear – when riding your bike, skateboarding, roller skating or blading always make sure to wear a helmet, elbow & shin guards and appropriate close toed shoes.

10. R.I.C.E. – if you experience an injury from being physically active make sure you get enough REST, apply ICE and COMPRESSION to the injured site, and keep the injured area ELEVATED.

Fit to be Kids is a non-profit organization providing physical activity, nutrition counseling and life coaching programs to low-income/at-risk children and their families. Their health and wellness curriculum is designed to educate the public and to provide a local resource for reducing health risks of childhood obesity within the community. Their programs incorporate mind-body-spirit practices that provide children and families with life-long skills. Through physical activity, nutrition counseling and life coaching programs; their mission is to promote positive reinforcement of change, reduce problematic health risks, increase obesity awareness, and improve overall wellness for families.

Check out the Fit To Be Kids Website: http://www.fit2bekids.com/

Saturday, August 11, 2012 / “1st Annual 1.5 Mile F2BK Dance-Walk-A-Thon!”
Begins @ 9am-2pm at El Toro Park in Lake Forest, CA
Fit to be Kids has partnered with local companies, as well as Mission Hospital, to bring our 1st Annual 1.5 Mile F2BK Dance-Walk-A-Thon to this community. It begins at El Toro Park, walks through The Arbor shops and ends back at the park for fun, food & games. We need your support so please come join us for some F.U.N. & help us with the fight against childhood obesity! We are here to encourage, empower & educate by Getting kids healthy…Keeping kids fit! You can register or donate online @ www.fit2bekids.com


Recipe of the Month:

Grilled Mahi Mahi with Red Grape and Sweet Corn Salsa and Spicy Green Grape Coulis
(Yields 8 portions / Video Demo)

(Recipe provided by The Culinary Institute of America)

Ingredients

Grape salsa
Red grapes, quartered - 1 cup
White corn, kernels removed - 1 cup
Red bell pepper, cored, seeded, and diced - ½ cup
Serrano pepper, stemmed, seeded, and minced - 1 Tbsp.
Shallot, minced - 1 Tbsp.
Lime juice - 1 Tbsp.
Cilantro, stemmed, rinsed, and minced - ½ cup
Kosher salt - 1 tsp.
Olive oil - ¼ cup
Cilantro sprigs, for garnish

Spicy Green Grape Coulis
Green grapes - ½ cup
Crème fraîche - ½ cup
Lime juice - 1 tsp.
Honey - 2 tsp.
Kosher salt - ½ tsp.
Cayenne - ¼ tsp.

Mahi Mahi
Mahi mahi fillet, skinned, portioned into 4 oz. pieces - 2 lb.
Lime juice - 1 Tbsp.
Canola oil - 1 Tbsp.
Kosher salt and cayenne

Red grapes, halved, for garnish

Method
1. For the grape salsa: Combine the quartered grapes and the rest of the prepped salsa ingredients in a small bowl and toss to combine. Add the olive oil and mix to coat evenly. Chill for 30 minutes to combine the flavors.

2. For the grape coulis: Add the grapes to a blender and purée until smooth. Strain into a small mixing bowl, and add the crème fraîche, lime juice, honey, salt and cayenne. Mix to combine and chill for 30 minutes.

3. For the mahi mahi: Preheat a grill pan over medium-high to high heat. Combine the lime juice and canola oil in a shallow dish. Turn the mahi mahi in the marinade and let sit for 10 minutes; remove and pat dry. Sprinkle with a little salt and cayenne. Grill on the hot grill pan for 6 minutes per side for a 1-inch fillet, or until the fish is firm and opaque.

4. To serve: Spread a little dollop of grape coulis on each of 8 serving plates. Top with a piece of grilled mahi mahi and top with about 3 tablespoons of the red grape salsa. Garnish with a cilantro sprig and halved red grapes and serve.

Click HERE to Watch the Video Preparation of this Great Recipe >>>


The Culinary Institute of America
The Culinary Institute of America (CIA) is a private, not-for-profit college dedicated to providing the world's best professional culinary education. Excellence, leadership, professionalism, ethics, and respect for diversity are the core values that guide our efforts. We teach our students the general knowledge and specific skills necessary to live successful lives and to grow into positions of influence and leadership in their chosen profession. (Support the Culinary Institute of America)


Campus Corner:

The Best Time of the Day to Workout
by: Angie Miller (Founder of Angie Miller Fitness)

It's true that when you wake up in the morning your body hasn't had fuel for a number of hours. This puts it in fasting mode and increases the use of fat for energy because glycogen (energy) stores are depleted. However, it also slows metabolism, and the best way to jump start your metabolism in the morning is to fuel your body. Working out requires energy, and if your energy stores are depleted you won't have the fuel needed to push yourself harder for longer periods of time. Thus you won't burn as many calories or fat. For best results, fuel your body before you work out in the morning to boost your metabolism, burn calories more efficiently, and in turn you'll burn more fat.

Research supports that morning exercisers are more consistent and more likely to stick to a routine than late day exercisers. This may be partly due to the fact that morning exercisers get their workout in before their day gets too hectic. Work conflicts, errands, and schedule changes can arise throughout the day and no matter how well intentioned you are, it's often your workout that gets sacrificed. If you have a demanding job, a busy social life, or kids' schedules that require you to be everywhere but at the gym, it may be easier to be consistent in the morning. Another benefit of a morning workout is that exercise is proven to increase mental acuity and reduce anxiety. What better way to start out the day then with a sharp mind, a clear head, and the opportunity to "work through" any anxiety you may have about the day ahead? Best of all, morning exercise gives you a positive start to your day, revs up your metabolism, and is reported to help you sleep better at night.

Our body temperature is lowest about one to three hours before we wake up in the morning, whereas in the late afternoon it reaches its peak. Due to the increase in body temperature, some studies show that our muscles are stronger and we have more endurance in the late afternoon, therefore we can perform better and experience greater benefits. Research also supports that we are more awake and alert at this time, plus our muscles are warmer and more responsive, therefore we are less likely to get injured. If you're looking for a good night's sleep, studies show that vigorous exercise in the late afternoon might help get you there. Since exercise increases our body temperature above normal and it takes a few hours for it to come back down, by the time you get ready for bed the decrease in temperature initiates sleep onset. For those who can't imagine swapping their bedroom slippers for a pair of running shoes first thing in the morning, changing out of their business clothes after a stressful day at work might be the perfect answer.

It's true that while exercise in general can improve our quality of sleep, exercising too late in the evening may actually have the opposite effect. According to the National Sleep Foundation, working out too close to bedtime can lead to poor night's sleep. It can stimulate your brain and body, making it harder for you to shut down. When it comes to diet and exercise, poor sleep patterns can then wreak havoc on our weight. When we don't get enough sleep, the hormones that control our appetite are negatively impacted, making us more susceptible to crave foods that are high in sugar and fat. These foods provide a "quick fix," then make us feel tired and sluggish, and ultimately lead to weight gain. Experts recommend working out at least three hours before you go to bed to give your body proper time to cool down, since cooler body temperatures are associated with sleep onset.

The American College of Sports Medicine recommends that adults should get at least 150 minutes of moderate-intensity exercise per week. How you accumulate those minutes depends on your schedule, your goals, and your exercise level. You can exercise at moderate-intensity for 30 to 60 minutes, five days per week, or you can perform intermittent bouts of exercise throughout the day that last at least 10 minutes in duration. Considering that one of the top reasons people cite for not exercising is lack of time, smaller bouts of activity may be a more viable alternative. Also, if you're new to exercise, shorter sessions can be more tolerable and you give the opportunity to work your way up as your body grows stronger. Best of all, research supports that smaller bouts of exercise accumulated throughout the day provide many of the same benefits as one continuous bout when it comes to aerobic fitness and even weight loss. A 10-minute brisk walk in the morning, 10 minutes of simple weight bearing exercise at lunch, and a more vigorous jog, or possibly a yoga inspired stretch in the afternoon could be the way to a healthier mind and body and the start to a lifestyle of health and wellness.

I tell my clients that the best time of day to work out is when it fits their schedule, when they can be most consistent, and when they feel their best. Forcing yourself to workout against your internal time clock, or at a time that isn't convenient, will impact how you feel when you're exercising and require a lot more effort. Ultimately, there is no reliable evidence to support that you burn calories more efficiently at a certain time of day, so rather than focusing on the "right" time, make the time right. If you're new to exercise and haven't found what works best, there is some evidence to support that our circadian rhythm, the 24 hour cycle that our body follows, known as our body clock, influences body temperature and thus determines the quality of our workout. The idea being that when your body temperature is highest the workout will be most productive. However, according to research, even though circadian rhythms are inborn, we can reset them according to our environmental needs by training our body to adapt. Bottom line, exercise at any time of day is better than no exercise at all. The key to success is finding what works, establishing a routine, and sticking to it.

I always tell my clients that we can outsource a lot of unpleasant tasks in our lives, from house cleaning to computer repairs, but we can't outsource our workouts. Like relationships and raising kids, fitness is something that requires time, commitment, and hard work. Rather than worry about the "best" time to work out, or the best workout to burn the most calories, just do something that you enjoy, at a time that is convenient. Schedule your exercise the way you schedule your appointments, and have a plan. How many days a week, for how long, where you will exercise, and what you will do. Once it's on the calendar you are more likely to see it through than if you were to "play it by ear" each day. You will also be more consistent, and more inclined to make exercise a part of your lifestyle. That's when you begin to see results and realize that exercise isn't a burden or a chore, it's something you do to feel good and get results

Angie Miller is a personal trainer and fitness instructor certified through NASM, AFAA, and ACE. She is also a Kettlebell Concepts, Mad Dogg Athletics Spinning, YogaFit, and EFI Sports Medicine Gravity Group Instructor who teaches classes in Elgin and Huntley, Illinois. Miller is also the creator of the highly acclaimed exercise DVD's "Core & Strength Fusion," "Kettlebell Bootcamp," and her recent release, "Angie Miller's Crave Results." She is also one of the fitness dynamos in the Top Trainers Workout DVD Set, an ACE and AFAA Continuing Education Provider, AFAA Certification Specialist, BOSU Master Trainer, Kettlebell Concepts Senior Instructor, and workshop provider at professional conventions worldwide.

Check out Angie Miller's Website: http://www.angiemillerfitness.com/


Health & Fitness Business:

How to profit from the telephone
by Ken Varga (Mentor, Motivator, & Successful Businessman)

I have seen so many missed opportunities from businesses that I purchase from…opportunities to serve me better and for them to make more profit at the same time.

In my opinion, every call that is made to a business is an opportunity for an up-sell.

Did you ever purchase anything from an infomercial that you viewed? Because of the increasing media costs to advertise, the immediate telephone up-sell has evolved from an extra profit center to a necessity. When it is done properly, preferably with a live person taking the order, probably 20% plus of all calls can yield one or more up-sells. From individuals I know in the business, that is often the profit that keeps an infomercial on the air.

If you call and order from any successful, sophisticated mail-order/catalog company, after your order is taken, the order-taker will talk you through one or more up-sells. If you want to hear what these sound like, call up and buy things from one of these companies.
You have the same opportunity whenever a customer calls you, seeking any questions to be answered, to now have your operators ,or anyone else answering the phones, be trained with a canned statement about up-selling to something that they will benefit from.

Notice I said, “Something THEY will BENEFIT from.” You don’t want to up-sell something that is useless to them and that isn’t of benefit. They will be cheated and you will lose them as a customer. So do it with honesty and integrity. Only up-sell something you know they will benefit from using. If you are in the service business, it’s the same. Only offer something that they will benefit from.

That means you have to take the time to figure out ahead of time all the ways you can help your customers accomplish their goals better, faster, and cheaper. Then when they call, don’t just fill the order; find out their ultimate reason for calling, then help them do it better, faster, cheaper with up-sell packages you’ve created.

Where can you create up-sell offers in your business that will benefit both you and your customers? What are some noted examples of up-sells you’ve come across?

Ken Varga is a businessman who has built 35 successful, profitable businesses in his career of 38 years. One of Ken’s off-line businesses had over 460,000 ongoing customers. Ken is the author of over 300 information products, including the best selling book, “How to Get Customers to Call, Buy and Beg for More!” All of his works are based on his experiences of developing hundreds of thousands of customers through expert marketing.
Check Out Ken's Website: http://www.kenvarga.com


Did You Know?

Picking Up Clients 24/7
by: Matt Wiencek (Owner of Prime Time Trainer)

1. How Do You Generate Interest?
The key to getting people to your site is to give your prospects the information they want, not to lead with the sale. Marketing is a sequence and the first step is to get your prospect's interest. What's your strategy for generating interest in your products and services?

2. How Do You Capture Leads and Get Permission To Market to Them?
Once you have a prospect at your site, the objective is to get them to give you permission to continue the conversation, to share tips, ideas, and solutions. To do this you need a clear strategy that helps you capture leads so you can follow up by email. What's yours?

3. How Do You Educate and Build Trust?
Once a prospect has given you permission to market to them, the next step is to share a bit of your expertise with them, so they see how smart you are and get to know you and trust you. This is the key to creating a competitive advantage over all the other businesses that do the same thing you do.

Think about it. Who are your prospects going to buy from - the person who has already demonstrated an interest in them, provided helpful ideas and has proof of how great their services are, or just someone who has the standard boring web brochure?

You know the answer. What are you doing on your website to share your expertise, educate your prospects and develop trust?

4. What Are You Doing To Convert Educated Leads Into Customers?
Once you have prospects that know you, like you and trust you - what strategies are you using to push them to make the decision to buy?

No matter how great your services and how great a prospect's need for them, procrastination is your biggest enemy. Even when I have a filling that I know I need to see the dentist about, I tend to procrastinate.

To counter your prospect's procrastination and get them to take action, you need a proactive strategy. What's yours?

5. What Do you Do to Upsell Customers?
Did you know that most customers only spend less than half of what they'd be happy to spend with you? Why?

In most cases, without an understanding of a more comprehensive solution you offer or a bundle of services/products you'd be willing to sell at a better value, they don't buy. All it takes is defining your upsell strategy. What's yours?

Check out Matt's Websites:
http://www.fitnessmarketingsolutions.com

http://www.primetimetrainer.com
Contact Matt:

(888) 985-5556)
Matt@primetimetrainer.com


Q& A Section:

QUESTION:
I take yoga classes throughout the year but plan on traveling for most of the summer. I won't be abe to get to the studio during the summer but would like to continue my yoga workouts. Do you know of any Yoga movements that I can do while vactioning?

Asked by: Maria (Baltimore, MD)

Answered by: Kristin McGee (Celebrity Yoga & Pilates Instructor)

Thank you for the great question and for your interest in some great Yoga moves for the summer months. Here’s a sunny, fun flow I created for Alignyo. Celebrate the summer and get in beach bod shape!

 


 


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