Lost The Weight Now Stand Up Straight™ By Joseph Ventura D.C. (National Posture Institute)
client/patient has been wildly successful in completing a weight
loss program. Perhaps the weight loss was combined with a little
“nip & tuck” to help complete the transformation.
But talk with many of your weight loss clients and you will find
that there is still a lingering disappointment they can’t
quite put their finger on. The problem is they still see the same
person in the mirror and it’s preventing the return of the
self-confidence they thought was buried under the fat.
Weight gain from a pregnancy,
over-indulgence or medical issues causes ligaments and tendons
to stretch and lose elasticity. This weight gain usually changes
the body’s center of gravity and causes poor posture.
The postural changes are very predictable
and will cause a person’s posture to shift from the picture
on the far left to the picture on the near left. This posture
profile is commonly known as Forward Head Posture (FHP) because
the head rests forward of the shoulders. Several major studies
have shown the relationship between FHP and overall health and
performance. Some of these studies are provided at the end of
The reason this is important for
your patients, is that FHP is not self-correcting. The muscles,
tendons and ligaments, once stretched, do not snap back into place
simply because the excess weight is gone. FHP affects over 100
joints, dozens of muscles, taxes the body’s balance system,
can reduce lung and heart capacity and affect athletic performance.
It can cause injuries to happen sooner and take longer to heal.
AND, it can be the reason a patient’s self-confidence isn’t
100%. They see their past image in the mirror in the form of their
still poor posture.
you can see in the picture on the left, the patient has lost a
substantial amount of weight. Notice anything else?
Using sophisticated posture analysis
software, the patient’s posture profile was analyzed and
a Posture Number™ was generated. The Posture Number calculates
the total deviations of five anatomical landmarks from normal:
The higher the number the greater the deviations.
The Posture Number in the pictures has barely changed even though
a great deal of weight has been removed from the client’s
body. This is seen over and over again in analyzing pre and post
A Word from the National
When poor posture is established due to the reasons Dr. Ventura
has discussed above, it’s time for YOU to help your clients
identify and correct their poor posture. Correcting posture begins
with a digital/picture analysis, which will help clients to be
aware of their posture status. Then, you can sit down and discuss
with your clients about their posture issues and potential damages
it could cause if not improved; eventually design a series of
personalized exercises to improve their posture. But, your job
isn’t done yet; periodically you should meet with your clients,
take a picture of their current posture and compare it with the
old ones to let them know their progress. If it’s needed,
make any modifications along the way to help your clients feel
comfortable and confident with their posture improvement.
About the Author:
Dr. Joseph Ventura, one of the National Posture Institute's Board
of Advisors, began his practice of sports injuries in 1978. He
has treated numerous high school, college and professional athletes,
and was the team physician for a local community college and high
school. He was also one of the treating physicians at the U.S.
Open Tennis tournament in 1985.
References: SPINE, 2005
• “All measures of health status showed significantly
poorer scores as C7 plumb line deviation increased.”
Journal of the American Geriatrics Society, 2004
• “Older men and women with hyperkyphotic posture
have higher mortality rates.”
American Journal of Pain Management, 1994
• “Spinal pain, headache, mood, blood pressure, pulse,
and lung capacity are among the functions most easily influenced
Archives of Internal Medicine 2007 - Loss of Height Linked To
Heart Disease And Early Death
• “Height loss was associated with a 42% increased
risk of coronary events such as heart attacks, even in men who
had no history of cardiovascular disease.”
The National Posture Institute
(NPI) is an educational and certificate organization that provides
health and fitness educational programs, public outreach, corporate
wellness, and professional certificate programs for allied health/medical/fitness
professionals to become Certified Posture Specialists™ (CPS™)
, Certified Resistance Training Professionals™ (RTP™),
and Certified Goniometry Specialists™ (CGS™).
The National Posture Institute addresses the following five distinct
areas to achieve its mission:
1. Certificate Programs
and CEC/CEU Workshops - Educating personal trainers,
fitness professionals, athletic trainers, and allied health/medical
professionals to become Certified Posture Specialists™ (CPS™),
Certified Resistance Training Professionals™ (RTP™),
and Certified Goniometry Specialists™ (CGS™). NPI
has created online courses/certificate programs and onsite workshops
that provide CECs/CEUs for personal trainers, athletic trainers,
RDs, physical therapists, and others.
2. NPI Affiliate Program-
Providing Health Clubs/Allied Health-Medical Facilities successful
business solutions through the integration of NPI's certificate
and Posture-Body Alignment Assessment Program to retain and build
a large client/patient/membership base as an NPI Affiliate.
Offering NPI's certificate and CEC workshops to students at colleges
or universities with two/four-year degrees and graduate programs
in exercise science, personal fitness training, physical therapy,
athletic training, and/or other related allied health/medical
4. Public Education-
Educating and training individual consumers, the public, employers,
companies, school systems, organizations, and the community, on
proper posture, body alignment, and exercise movements through
our Public Posture Education Programs™.
5. Research- Funding
research awards focusing on posture and body alignment in relation
to assessments, exercise movements, injury prevention, balance,
sports performance, physiology, special populations, and ergonomics.
they are everywhere these days. We count them, consume them, and
cut them. Whenever anyone mentions food or exercise, the main
topic is always about how many calories did you eat or burn. But
if asked, I doubt few people would actually know what a calorie
really is. Most would probably say something like "aren't
they an ingredient in food that makes me fat?"
A calorie is basically a unit of
energy, or more accurately, a unit of heat. It was first defined
by French physicist Nicolas Clément in about 1824. It was
originally used as a way to measure heat which has since been
replaced by the joule. It is now commonly used as a unit of food
energy. This is where the term "burning calories" come
There are actually two classes
of calorie; a small calorie (cal) which is the energy needed to
increase 1g of water by 1ºC, and a large calorie or food
calorie (kcal), which is the energy needed to increase 1kg of
water by 1ºC.
Although most often times associated
with food, calorie measurements can be applied to anything that
contains energy. For example a gallon of gasoline contains about
We get our energy from consuming
all different types of food and break it all down during digestion
to release the energy. The number of calories in a specific type
of food relates to the amount of energy that can be acquired from
it. In general, 1g of fat contains 9 kcals and a 1g of carbohydrate
or protein contains about 4 kcals of energy each.
We all require a certain amount
of energy to survive. There are hundreds of processes going on
inside our bodies all day, every day, most of which we don't even
know about that all require energy. Our brain, heart, lungs, muscular
and nervous systems are constantly functioning, even while we
sleep or lie on the couch watching TV. All of this requires energy,
which we calculate in calories.
We also have something called our
Resting Metabolic Rate (RMR), which is the minimum number of calories
needed to survive. This varies greatly depending on age, gender,
weight and muscle mass. This RMR does not take into account any
activity of daily living or exercise. The average adult has a
RMR of between 1000-1400 calories just to survive.
If you increase your food intake
and hence your caloric intake past a point of what you require
for your RMR, these extra calories are stored as a couple of different
forms of energy in a few places in the body. One form is glycogen
which is stored mostly in the liver and is an immediate source
of energy that can be quickly and easily tapped into. Another
form of this extra energy is fat, which is stored in many fat
sites around the body. Fat stores are a little harder to tap into
and take longer to convert to energy than glycogen, but are ultimately
a richer source of energy.
This brings us to the all-important
Caloric Balance, which is a very basic equation of calories in
versus calories out. To be in perfect or equal caloric balance,
you need to burn the same amount of calories that you consume
per day. If you are in a positive caloric balance then the extra
calories you consume are stored and you gain weight. If you are
in a negative caloric balance then you are burning more calories
than you are consuming and will lose weight. Simple, right?
There is another factor than can
play a major role in caloric balance; exercise. Remember your
RMR does not include your activity or exercise. So increasing
your activity or exercise levels will increase your daily energy
requirements and can have a big effect on your caloric balance
and your RMR.
To really affect a negative caloric
balance, a combination of both reduced caloric intake and increased
daily activity or exercise is the best option. Therefore, diet
or exercise alone will unfortunately not cut it –you really
need a good combination or balance of both.
Abour Declan Condron:
Declan is PumpOne's exercise physiologist and has been in the
fitness industry for over 15 years. He has worked as a Strength
and Conditioning Coach, Physical Education Instructor and Fitness
Manager, Personal Training Manager and Personal Trainer. Declan
holds a M.S. and B.S. degree in Exercise Physiology from Southern
Connecticut State University and Hofstra University respectively.
He completed his internship for his B.S. degree in Cardiac Rehabilitation
at a Long Island Hospital. He completed his internship for his
M.S. degree in Sports Strength and Conditioning at Yale University.
Declan is also a Certified Strength and Conditioning Specialist
(CSCS) through the National Strength and Conditioning Association
(NSCA), as well as a Certified Olympic Weightlifting Coach through
the United States Weightlifting Association (USAW).
(Award-Winning Speaker, Author and International Fitness and Spa
the author of Going Global: An Expert’s Guide to Working
Abroad in the International Fitness Industry and the recipient
of the 2007 IDEA Fitness Instructor of the Year Award, has been
working in the fitness and health industry for thirty years. A
registered respiratory therapist, he holds a Masters Degree in
Health Education and is certified by the American College of Sports
Medicine and the American Council on Exercise.
the owner of Fitness Resources, an education and consultancy company,
which specializes in helping US-based companies with the launch,
rollout and market development for their educational programs
International Education Development Director for Qignition (Batuka),
Fred was previously the Director of International Services for
Club Synergy Group, a network of award-winning specialists in
the health club and spa industries.
he has worked with Reebok in several capacities including Fitness
Marketing Consultant, Team Manager and National Master Trainer
for Reebok France, and Global Master Trainer for Reebok International.
Fred is also a Master Trainer for BOSU, TRX and Gliding. He served
a four-year term on the IDEA Group Fitness Membership Committee,
and is currently a member of the ACSM Health & Fitness Summit
and 2005 Fred held the position of Fitness and Lifestyle Director
for Buddha-bar Spa, where he played an integral role in the development
of the company's first Spa. In 2004 Fred completed a 7-month mission
in Moscow as the Fitness Director for the Reebok Sports Clubs
enthusiasm and expertise has taken him to nearly 50 countries
on six continents to speak at over 200 conferences and conventions,
present workshops and master classes, conduct staff training,
and serve as a consultant on various projects. He has authored
numerous articles, and has appeared in over 130 international
journals, magazines and newspapers. Fred is a four-time finalist
for the ACE Group Fitness Instructor of the Year Achievement Award,
and in 2001 was elected to the International Who's Who of Professionals.
Ashtanga Yoga is a system of yoga transmitted
to the modern world by Sri K. Pattabhi Jois (1915-2009). This
method of yoga involves synchronizing the breath with a progressive
series of postures—a process producing intense internal
heat and a profuse, purifying sweat that detoxifies muscles and
organs. Kate Teresi leads you through a 60-minute practice that
will result in improved circulation, a light and strong body,
and a calm mind. Enjoy!
Back To School Breakfast By Susan Weiner, R.D., M.S., C.D.E., C.D.N.
beginning of the school year is exciting and hectic. Morning minutes
skip by as outfits are chosen and book bags are re-checked for
daily supplies. Does your child complain that they aren’t
hungry in the morning or don’t have time to eat? Breakfast
must be a part of your son or daughter’s morning routine.
Without the proper fuel to start the day, learning will take a
back seat to hunger. Eating a healthy breakfast has been shown
to improve academic performance.
I’ve heard every excuse in the book for skipping breakfast.
If you child isn’t hungry in the morning, chances are that
they are eating too much after dinner. Do they eat a few extra
snacks at night? Offer your child a healthy snack after dinner.
This will help persuade them to eat breakfast in the morning.
Make sure your child selects an outfit for the morning the night
before. Ask your youngster to leave his or her clothing out (including
undergarments and shoes) before going to bed. This will take the
pressure off trying on various outfits in the morning. Whether
or not your youngster wears a uniform to school she or he will
feel more relaxed about the morning if their clothing is clean
and already selected.
Tips for including breakfast:
» Set an example. Eat breakfast with you child. As a parent
or caregiver it’s extremely important to lead by example.
If you ask you ask your child to eat a well balanced meal while
you eat a cupcake for breakfast, chances are they will refuse.
» Discuss breakfast choices the night before. If your child
knows that you expect them to eat breakfast in the morning, they
will be more likely to agree to eat before school.
» Help your child with time management. Offer to wake them
up (or set their alarm clock) five to ten minutes earlier so they
have time to eat breakfast. Most children will not give up “a
morning grooming routine” to eat a balanced breakfast.
» Offer healthy breakfast options. If your child enjoys
eggs, keep hard boiled eggs in the refrigerator and pair it with
a slice of whole grain toast and peanut butter for a quick meal.
During the colder months hot oatmeal with sliced almonds and banana
is a delicious way to start the morning. Most kids enjoy low sugar
whole grain cereal with low fat milk. Top off the cereal with
walnuts and berries. Yummy!
» Avoid sugary or low nutrient dense breakfasts such as
donuts or cake. If you son or daughter knows that junk food is
available in the morning, they will be less likely to agree to
The Reward: Eating a well balanced breakfast
will help your child pay attention in the classroom.
Canola oil - 3 Tbsp.
Onion, chopped - ½ cup
Celery, chopped - ½ cup
Parsnips, peeled, sliced - ¼ inch thick (1½ lb.)
Garlic, minced - 2 Tbsp
Leeks, whites only, chopped - 6
White wine - 1 cup
Yukon gold potatoes, peeled, cut 1 inch (½ lb.)
Chicken stock or water - 2 qt.
Salt and pepper to taste
Heavy cream 1+ cup
Lemon juice - as needed
APPLE HORSERADISH OIL
Braeburn apple, finely julienned- ½ cup
Horseradish, freshly grated - 1 tsp.
Canola oil - ½ cup
Salt to taste
Chives, thinly sliced - 1 Tbsp.
1. For the Roasted Shiitake Chips: Toss the shiitake mushrooms
with 1 Tbsp. of canola oil. Place in a single layer on a Silpat
mat. Cover with a piece of parchment paper and another sheet pan.
Bake in a 250°F oven until golden brown and crisp, approximately
30 to 45 minutes. Set aside for garnish.
2. For the Parsnip Vichyssoise:
In a heavy-bottomed pot, heat 3 tablespoons of canola oil. Add
the onions, celery, parsnips and garlic and sweat the vegetables
on a low flame, covered, until translucent, about 5 minutes. Add
the leeks and cook another 5 minutes. Pour in the wine and cook
until dry. Add the potatoes and cover with chicken stock or water.
Salt and pepper to taste. Let simmer over medium heat for about
30 minutes. When the vegetables are tender, blend until smooth
using an immersion blender. Stir in the heavy cream and adjust
the seasoning with salt, pepper, and lemon juice.
3. For the Apple Horseradish
Oil: Combine the apple, horseradish, and canola oil. Season with
4. To serve: Top each hot bowl
of soup with a little bit of the apple mixture, lean a shiitake
chip on top, and sprinkle with chives.
Culinary Institute of America The Culinary Institute of America
(CIA) is a private, not-for-profit college dedicated to providing
the world's best professional culinary education. Excellence,
leadership, professionalism, ethics, and respect for diversity
are the core values that guide our efforts. We teach our students
the general knowledge and specific skills necessary to live successful
lives and to grow into positions of influence and leadership in
their chosen profession. (Support
the Culinary Institute of America)
by: New Jersey Institute of Technology (The Center for Academic
and Personal Enrichment - CAPE )
is everything: We can’t always control events that
happen; we can control what we think about the event, which in
turn shapes our feelings. Stay Positive.
Healthy Eating is Crucial:
Health eating habits and good nutrition increases our physical
, mental, and emotional stamina. When fueling the body with healthy
foods, we boost our immune system, help maintain healthy weight,
and aid us in feeling better about ourselves.
sleep is vital for a healthy life. Sleep is as important as good
nutrition and sufficient exercise when preparing for peak performance.
Physical Activity Works:
Physical activity offers immediate stress relief as well as long
term stress management. Just 20-30 minutes of walking a day can
give us more energy, help us put things in perspective, boost
self confidence, enhance our ability to sleep, and sharpen mental
Changes in our personal relationships can be a source of stress
and may lead to social isolation.
Communicate: Talk to a person you trust (roommate, friend, teacher,
advisor, family member, or significant other). We all need someone
Sometimes all the things we have to do can seem overwhelming.
Learning time management skills can make work, play, and study
more manageable, more productive and less stressful.
Alcohol, Tobacco, &
Drugs: Alcohol and other drug use can lead to many problems
that can add stress to our lives. Make good choices about your
health and wellbeing.
Establish a budget and stick to it. Avoid credit card debt.
to find personal meaning in your live.
Go To Class!!!
It is vital you attend every class, meeting and lab. When you
don’t understand a concept, be proactive and ask the professor.
is often the best medicine. Learn to laugh at yourself and share
laughter with friends.
Additional Stress Reduction:
Become aware of your own reactions to stress. Reinforce
positive self statements. Focus on your good qualities and positive
accomplishments. Recognize and accept your limitations; all of
us are unique and different. Develop a hobby or two – relax
and have fun. Plan ahead. Set realistic goals. Set priorities.
Practice techniques to help you relax, such as slow breathing
For information about tutoring
services, stop by the CAPE office on the campus of New Jersey
Institute of Technology - Kupfrian 200 (call 973-596-6470 or email
Health & Fitness
Steps to a Simpler Financial Life.
Submitted by: Frank Rotella (Financial Advisor at LPL Financial)
Americans, financial life seems to be getting more and more complicated.
Perhaps that's because more workers bear responsibility for their
own retirement savings thanks to the proliferation of 401(k) and
other plans. Or maybe it's because there's so much information
and so many investment choices to sort through. Whatever the case,
here are some suggestions that may help to simplify your financial
Start with a Plan
A little time spent planning now can benefit you later. First,
determine short-term financial goals. Do you want to purchase
a home in five years? Are your kids heading off to college soon?
Is buying a car a top priority next year? Next, think about long-term
goals, such as saving for retirement and, if your children are
young, college expenses. Estimate how much money you'll need to
meet each of these goals.
Build a Better Budget
Next, look at your current monthly net income and then set up
a budget. Creating a budget allows you to see exactly where all
your money goes and to determine where you can scale back. After
making cuts, invest that money to help pursue your financial goals.
You can take time and guesswork out of investing with a systematic
investing program. With mutual funds, for example, you can make
arrangements to automatically invest a specific amount of money
on a regular (e.g., monthly) basis, a strategy also known as dollar
cost averaging.* In addition to making investing easier, dollar
cost averaging could potentially save you money. You'll buy more
shares when prices are low and fewer shares when they're high.
Over time, the average cost you pay for the shares may be less
than the average price.
Rely on an Investment Professional
While the financial world is far more complex than it was just
a few years ago, you don't have to go it alone. Think about tapping
into your investment professional's expertise before making any
major change in your investments. He or she can help you to evaluate
how new tax rules and changing market conditions may affect your
portfolio and, in turn, your financial goals.
Frank Rotella is a Financial
Advisor with LPL Financial (LPL Financial Member FINRA/SIPC
Securities and advisory services offered through LPL Financial,
A Registered Investment Advisor – Member FINRA and SIPC.
*Dollar cost averaging involves
regular, periodic investments in securities regardless of price
levels. You should consider your financial ability to continue
purchasing shares through periods of high and low prices. This
plan does not assure a profit and does not protect against loss
in declining markets.
The Six Pack & Low
Back Pain by: The Body Shop (Paul Castellano)
Are you one of the millions of
Americans who suffer from low back pain? Nothing you have tried
makes it go away completely. Exercise seems to make it better,
but the pain still lingers. Docs have come up with some fancy
words for the pain to which rest, pills, shots, and surgeries
are prescribed. ALL of these options are TEMPORARY masks targeting
the symptoms, and in many cases compounding the problem.
Whatever the reason given, it all
boils down to an imbalanced, dysfunctional body putting tremendous
strain on weak lower back muscles. Period. Step one for all back
pain is to mobilize and strengthen the LPH (lumbo-pelvic-hip)
Would you be shocked if I said
that crunches actually do more to endorse the pain? We know that
having a strong stomach supports the back, and crunches do strengthen
the stomach, so how is it exactly that they cause pain?
Well, when you think about it,
our bodies are in a “slumped” position all day. Long
days at the computer leave our shoulders raised and rounded forward,
flexing (bending) the spine. Why then do we want to do an exercise
that reinforces this poor posture?
We do them because we are trying
to crunch our way to a “six pack”. But having a “six
pack” is not indicative of having a strong “Core”
or a supported lower back. The rectus abdominals (“six pack”
muscles), accelerate this spinal flexion posture, and they need
to be stretched, and not strengthened. (For more information on
this dysfunctional posture plaguing our nation, read my article
entitled, “The American Way”).
Our stomach work needs to focus
on the neglected muscles responsible for performing spinal extension
(straighten), lateral flexion (side to side), and the “tuck”
Let us begin with the “tuck”.
This movement stretches the notoriously tight hip flexors and
lower back by strengthening the transverse abdominals (muscles
that pull your belly button to your spine and support it during
movement) and the butt. If you find that getting a full “tuck”
is extremely difficult or impossible, it simply means that your
imbalances are strong, and you are in need of a corrective strategy
for this region.
The reverse crunch accelerates
spinal extension, and stretches the “six pack” muscles
by strengthening the muscles of the spine and lower back. In order
to perform this exercise correctly, you must have both mastered,
and be holding the “tuck” position. If you are not
holding your belly button tight to your spine, then this movement
will be quite uncomfortable and you may feel a “pinch”
in the lower back.
A simple exercise to balance lateral
flexion is the “hip slide”. Again, holding the “tuck”
will support the spine and allow you to feel this in the targeted
muscles of the sides (quadrus lamorum, internal/external obliques).
Since the purpose of these muscles
is to “stabilize” the spine, the key is to start slow
and concentrate on the isometric contraction (hold). Hold each
rep for 3-5 seconds, trying to obtain a harder contraction with
each successive repetition. You will have significantly improved
your strength when you can do 3 sets of 20 controlled reps for
each of these 3 exercises. However, I am more interested in you
performing 5 concentrated reps correctly, than I am 20 sloppily.
Work your way up. Stop when your performance feels forced. The
idea is not to “get through” the exercise, but to
tax the targeted muscles.
These exercises performed correctly
will activate your entire muscular system, and will strengthen
your entire posterior chain (backside). For instructional videos
on how to optimally perform these movements, visit www.youtube.com/user/pcastellano777.
Watch and practice the “tuck” first, then the “reverse
crunch”, and finally the “hip slide”.
is a 31year old health and fitness specialist who is passionate
about his unique Gift and Calling in this industry. He has been
educating people about their bodies for 10 years. Paul is certified
through NASM-CPT, PES,CES and his specialty is joint and muscle
aches and pains, and injury prevention and recovery. Paul's mission
is to empower individuals of any age, at any level, with any goal,
and with any injury, to take personal responsibility for their
own bodies. True healing is achieved simply by making people “aware”
of their own bodies, with its muscle imbalances and movement compensations.
Teaching people how to “use” their bodies, purposely,
to perform daily activities, burns calories, builds muscle, relieves
pain, reduces unnecessary physical stress and fatigue, and improves
posture, mood, energy levels, productivity, and overall health.
Check out Paul's website, blog and facebook page below.
QUESTION & ANSWER:
How can Businesses use YouTube to Generate leads, Awareness and
Answered by: Robert Weiss
(President of MultiVision Digital Productions)
decision makers LOVE online video. More and more executive
are watching online business videos at work, statistics reporting
that over 52% of executives watch work related videos in YouTube
on a weekly basis, because it gives them the most amount of information
in the shortest amount time.
With over 400 years of online video
content on YouTube, it might be harder than ever to break through
and gain top ranking for your videos, but a consistent VSEO strategy,
that includes research and content, can improve rankings, brand
visibility and drive create qualified leads for your business.
And businesses have a lot to gain from strong YouTube rankings.
A successful YouTube marketing campaign will appeal to the 60%
of business executives who would watch an online video before
reading text (Forbes Insight Study, Dec 2010). And convert leads
into sales from the 40% of people who will visit a company’s
website or contact a company via phone after watching a video
(eMarketer, Jan 2011).
Now is the perfect time to establish
your firm’s YouTube presence and ensure that your content
rises above your competition with these simple steps.
OPTIMIZE THE VIDEO TITLE
The title of your video is the most important element for video
optimization and critical to it being found. Perform some preliminary
video keyword research and add them to the title. If you have
older videos, go back and optimize your video tags and metadata
to reflect changes in your keyword strategy.
INCLUDE URLs IN YOUR DESCRIPTION
This will improve your YouTube algorithm rankings and make it
easy for viewers to get more relevant content. Adding at least
three URLs in your video SEO rich description. Your homepage URL
(ex, http://www.yourdomanin.com), link to product or category
landing pages, other videos in your channel and/or a link to your
Subscribe button (see direct Subscribe link TIP! below).
CREATE YOUTUBE PLAYLISTS
Organize similar videos in to sets, or playlists. Create YouTube
based on highly searched keywords, viewer interest or topics and
follow best SEO practices when writing your title and description.
AND TAGS WITH CONTEXTUAL SEO
Add your most important keywords at the beginning of your description
and within your tags. These should be consistent with the Title
of your video and textual SEO keywords on your website to produce
best video marketing results. YouTube is always changing their
algorithms, but at the time of this publication 15 - 20 VSEO keyword
phrase tags are optimal.
DIRECT VIEWERS TO TAKE
Depending on your goals, direct viewers towards actions you want
them to take - Likes, Sharing Comments, Subscribing or website
traffic. YouTube loves when viewers interact with your content
and these actions are key algorithm metrics to get your videos
higher search engine rankings.
In the pre-production process,
think about making a “YouTube only version” of your
videos that include call YouTube’s functionality for Likes,
Comments, Sharing and Subscribing.
Just like any sound SEO strategy,
getting found on YouTube takes research, time and consistency.
Now is the perfect time to establish your firm’s YouTube
presence and ensure that your content rises above the crowd.